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SUCK IT UP! Mission


The Suck It Up! Brand was created by the son of an American hero.  Gene McManus was a B-24 bomber pilot in World War II, flying 22 missions over Germany before being shot down and held as a POW for 11 months.  He left a full college football scholarship behind the day after Pearl Harbor and enlisted in the Army Air Corp, not knowing if he would ever make it home again.  Yeah, you could say he sucked it up!  Just like the rest of those men and women from the greatest generation of our time.  They came together to fight for America’s freedom and then built our country back to greatness.

The Suck It Up! brand represents the old school, the generation of people who had to suck it up their whole lives.  It is an American movement to get us back to what made our country special, created in honor of the greatest generation of yesteryear and for the future of our children.  The United States of America used to be known and respected as the greatest nation in the free world, filled with tough people who did whatever it took to make it good, no matter what.  We have gotten too fat and happy.  We have gotten lazy and full of excuses.  Let’s bring the old school back.  Let’s put aside our differences and throw away our stereotypes and come together as Americans!  Let’s stop the finger pointing and passing the buck.  Let’s teach our children about the real world.  Get them ready for life!  Look in the mirror and ask yourself if you are being the best you can be.  It doesn’t matter if you are man or woman, young or old, black or white, rich or poor, we are all Americans!  Let’s do ourselves a favor and make it better.  Let’s suck it up and do it the right way, like we used to do.  Let’s get back to what our forefathers built this great country as, “One nation, under God, indivisible, with liberty and justice for all.”

In business, in sports, and in life!

Failure is not an option!

Suck It Up!


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